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Starting a Business After 60? Use These 4 Tips for a Head Start

Retirement brings about many new opportunities for retirees to explore. While many individuals look forward finding leisure golfing or tennis, others are looking for the adventure found in starting their very own business.

But the world of business has changed dramatically in the last decade. Today, your business must be online to achieve any measurable level of success. Although the realm of online marketing seems daunting, it doesn’t have to be. In fact, most everyone is learning on the go. To jump start your online business endeavors, consider these four quick tips.

Hire Experts

Building a website and setting up social media profiles takes time. Since both won’t produce any results until completed and can take a tremendous amount of time to accomplish, hire professionals. They can have you up and running in days (not weeks or months) and you can focus on growing your business.

Take Chances

It may be tempting to try a find an online marketing formula to follow. While there are many strategies that can net results, often it is trying something new that generates the most results. After all, consumers are wise (if not tired) of traditional marketing methods online. If you have an idea and wondering if it will work, TRY IT! You have little to lose and everything to gain.

Find a Mentor

Ok, at this stage in your life, you may think you would be the one offering mentoring services. But to get ahead of the digital learning curve in the shortest amount of time, you can benefit from those who’ve carved their own path online. Fortunately, there are plenty of resources both locally and online to provide guidance on your new venture.

Have Fun!

Starting a business after 60 doesn’t have to be like, well… starting a business. You are in the drivers’ seat. Set your own rules and tear down preconceived boundaries. Now is the time to create something on your own terms and have fun doing it. And if you aren’t having fun, you’ll always have golf or tennis!

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